49. Reframe Imposter Syndrome as Your Superpower With These Proven Strategies

Do you ever feel like a fraud, despite your accomplishments? Like you're just waiting to be found out as an imposter who doesn't belong? If so, you're not alone. Up to 70% of people experience imposter syndrome at some point, even highly successful individuals.

In this episode, we dive deep into the phenomenon of imposter syndrome. We explore why it's so common, especially among high-achieving women, and how societal conditioning contributes to these feelings of self-doubt and unworthiness.

Tune in to learn practical strategies for reframing imposter syndrome as a sign of growth. Discover how to tap into the wisdom of your "future self" to navigate self-doubt and show up with confidence. By the end of this episode, you'll see imposter syndrome in a whole new light - and you might just embrace it as your superpower in disguise.


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What You’ll Learn from this Episode:

  • Why imposter syndrome is so prevalent, affecting up to 70% of people.

  • How societal conditioning and gender norms contribute to imposter syndrome in women.

  • The surprising way imposter syndrome can actually be a sign of growth and success.

  • How to reframe imposter syndrome by separating your "inner critic" from your core self.

  • The powerful technique of embodying your "future self" to navigate self-doubt.

  • Why celebrating imposter syndrome can help you push boundaries and make positive change.

  • Practical strategies for building confidence based on facts, not just feelings.

Listen to the Full Episode:

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Full Episode Transcript:

Nina Lynch: Picture this. You're preparing to give a presentation at work and this voice in your head tells you, you shouldn't be here. Who are you to think they are going to listen to you?

Kelle Cobble: The doubt creeps in. You look around and all these people are smarter, better equipped, more capable than you are. You feel the clench. Somehow you fooled everyone into thinking that you know what you're doing and at any point you're going to be found out.

Nina: Yeah, this has a name. It's called imposter syndrome. And after hearing our input on this topic, we think you'll agree it needs a rebrand. What do you think? Shall we?

Kelle: Yeah, let's get going. This is Ambitious-Ish.

Burnout? Check. Daily overwhelm? Check. Resentment rash, stress, and a complete lack of well-being? Check, check, check! You’re not alone. We’re your hosts, Kelle & Nina, and we are here to help you feel calm, balanced, and empowered so you can redefine success, make choices that feel authentic, and ACTUALLY enjoy the life you work so hard to create. You ready? Let’s go.

Kelle: Hey, I'm Kelle.

Nina: And I'm Nina. This topic has come up a lot with clients lately, and listen, when imposter syndrome comes knocking at the door, you can't help but acknowledge it. It's like an unwelcome visitor you can't seem to get rid of.

Kelle: You know it's wild. Studies show up to 70% of people experience imposter syndrome at some point. And it's not just the newbies. We're talking CEOs, award-winning actors, literal rocket scientists. It's almost like the more brilliant you are, the more accolades that you've received, the more likely you are to experience it.

Listen in to hear if any of these thoughts sound familiar. Okay, who am I to think they're going to listen to me? I shouldn't be here, or I don't belong. I'm not as good as they think or everyone else is smarter than me.

Nina: Yeah. I didn't go to the right school. I didn't grow up with the right pedigree. I work remotely and everyone else works in the office. They're judging me.

I'm too young or too old to be here, one or the other, right? And I don't fit in. Gosh, that's a big one, right? Yeah. When you have thoughts, your brain looks for all the evidence on why those thoughts are true.

That's what your brain is built to do. That includes whatever is unique about you and makes that the reason you don't fit in and aren't the same as everyone else. Like you're a fraud or you're missing something everyone else has or you're losing your edge.

Kelle: Another way it can show up is if you find yourself terrified of making mistakes and constantly believing you're likely to make one no matter how much success you've seen or how much experience you have.

Nina: Yeah, feeling imposter-y can show up in so many areas. Going for the promotion, asking for a raise, starting a new job, starting a business, going to a conference with your peers. As one of our clients found, she had achieved success early on in her job and she was going to a conference where the average age was much older than she was.

Kelle: Oh, yeah. I remember that. Yeah. Yeah. Speaking at conferences, that is a big one.

You're standing there thinking, who am I to teach these people anything?

Nina: Oh my gosh, totally. Or in meetings when you have that brilliant idea, but then you have that voice inside that says, someone else has probably already thought of that. Or what if I say it and everyone thinks it's stupid? I won't raise my hand. I'll just sit on my hands. Yeah.

Kelle: Yeah. Like, duh, you know? Yeah.

Yeah. We've heard clients say things like, I got lucky, or I was in the right place at the right time, or our personal favorite, I'm just really good at fooling people.

Nina: Right, You can feel like an imposter when you're challenging yourself, when you're innovating, when you're breaking new ground.

Nina: Yeah, if you stop there, you miss a big piece. It's not just looking at what you've done in your past. Your brain will make up all the excuses of why all your previous accomplishments don't count. Right. We're going to come back to this example when we talk about solutions. So stay with us.

Kelle: Yeah. That whole brain thing, right. It'll just say it's a fluke, right? You got lucky, all that kind of stuff. So imposter syndrome can also come up when you're in burnout. So in our community, we've had women come to us doing the same thing they've been doing for years. When you're in burnout, you don't see yourself the same. You doubt your abilities, and you don't perform the same.

Nina: Yeah, you've given similar presentations dozens of times, right? But it doesn't matter because your brain is constantly scanning for mistakes, especially for us high achievers, right? When you have imposter syndrome, it's not that you don't think you've ever accomplished anything or amounted to anything. It can be way more nuanced. You're really high-functioning and you've gotten external validation in the past, but you don't believe it's deserved.

Kelle: Yeah, it's this cognitive dissonance between what other people think about you and how you think about you. So it's not that you don't think you've accomplished anything. You're high-functioning and you see that there are external indications that you're successful and skilled, right? You just don't believe you are.

Nina: Yeah, You have this fear that you'll be found out, that you're unqualified and someone's gonna figure it out and you'll be revealed as a fraud. And you know it's not true, but you can't shake the feeling that you're not good enough.

Kelle: That's really the hallmark of imposter syndrome, this feeling of being unworthy.

Nina: And rationally, you know it's BS, but then you second guess yourself.

Kelle: Yeah. And we're going to let you in on how we work with imposter syndrome, but before we do that, we have to understand why we're feeling this way. What's the root cause? That's where we go in coaching. We need to understand not only how to deal with it, but why we're feeling this way in the first place.

Nina: And when we dive into the why, we see it totally makes sense. When we're coaching, we look for patterns, ways your current thoughts and beliefs are tripping you up, where the stories you tell yourself make sense to you, but they don't make sense to us.

Kelle: All right, here's what's fascinating. You know me, I love to nerd out on this research, right, Nina? So imposter phenomenon, as it was called when it was first identified in the 1970s, was identified mainly in high-achieving women who had this persistent belief they weren't deserving of their success.

Nina: Oh my gosh, totally. Speaking of women, let's talk about why we're particularly prone to this. Society has spent centuries telling us we don't belong in positions of power. When you're one of few women in the room, or the first woman to hold a position, let's say, there's this added pressure to represent your entire gender, like you have all of womanhood in your hands, so don't F it up.

Nina: Yeah, you hold yourself back in life. You self-sabotage and undermine your own success and happiness because you're convinced that you don't deserve it. You don't go for the promotion. You don't ask for the raise. You don't raise your hand to up level because why would you invite that level of scrutiny?

Kelle: Mm-hmm. Yeah. Remember your brain wants comfort, safety and pleasure. It wants you to stay exactly the way you are. Just stay the same. Keep doing what you're doing. Like don't rock the boat. Don't change.

Oh, geez. Yeah. Yeah, right? No pressure. Plus, we've been conditioned to think we need to be perfect.

So men are often promoted based on perceived potential, while women feel they need to tick every single box before even applying for a role. That reminds me, I saw a meme the other day, and there were all these tanned, super muscular, good-looking guys standing in a line with one ultra skinny white guy in the front that said, when you don't qualify for a job, but you apply anyway. We got to put a link to that meme in the show notes. I

Nina: I don't know. Or maybe we'll put it on Instagram or something.

Kelle: Yeah, we'll put it on Instagram. It's so funny.

Nina: But women are socialized to compare ourselves, to criticize ourselves, to doubt ourselves and worry about what people think about us. That how we look and our body size matters more than who we are at our core. We need to be smart, but not too smart, ambitious, but not too ambitious. We should be nice and polite and kind and not too loud or too aggressive or too bitchy, right?

Kelle: Mm-hmm, mm-hmm, yeah, and then we're constantly trying to shape shift depending on where we're at or who we're with and what's expected of us. So we question whether we're smart enough or pretty enough, qualified enough or good enough and all that questioning, It takes away from who we're being, what we're doing, and how we're showing up in the moment.

Nina: Yeah. Imposter syndrome really comes from your inner critic. And of course we've talked about this before. Your inner critic is trying to keep you safe. It's your safety mechanism, all coming from past conditioning and past experiences that we internalize.

And it feels effing awful.

Kelle: Yeah, so we get more Botox, we jump on the latest fitness trends, buy a new wardrobe, when what we really need to do is invest in our own mental health.

Nina: Yeah, we've been taught to sort of suck it up and keep going. And sure, that can work for a while, a little while, until how you're feeling inside impacts everything else in your life, right? And before we give our take on imposter syndrome, please, please understand, we don't want to minimize what anyone is going through because it can be really debilitating. This can wreck you. 100%.

It can rock your confidence and it can really interfere with you getting what you want in life.

Kelle: Mm-hmm. What we want to offer is when a person is experiencing imposter syndrome, they are not the imposter. So if you're feeling imposter syndrome, the imposter is the part of you that is having the unworthy thoughts and feelings. It's just a part of you. So it's that inner critic part trying to keep you safe, like we mentioned earlier.

And when this comes up for clients, we like to have them name their inner critic.

Nina: Totally. I love that exercise. Your inner critic is the imposter. This is where it gets interesting, right? We can look at imposter syndrome as a sign of growth.

It's a sign you're pushing yourself outside of your comfort zone. It's evidence that you're growing. This is why it's prevalent in high achievers. Okay? You don't see imposter syndrome in people that want to stay in the cave, stay in their comfort zone.

You see it when you're driving yourself.

Kelle: Mm-hmm, yeah. So even if you've been comfortable giving presentations in the past, you can still feel like you're being judged.

Nina: So what do we do about it? First, we need to normalize it. You are not broken. You don't need to be fixed. Of course your brain is trying to keep you where you are. Keep you safe. Remind yourself it's a sign of growth.

Kelle: Yes, And then we need to check in on the facts. Identify all the reasons you've gotten to where you are in the first place. List out all the experience you have, all the accomplishments, and all the success you've seen to get to where you are today. This, of course, builds confidence. You can look to your past and remind yourself of everything you've done to get to this point.

Nina: Most people stop here and then wonder why they still feel imposter syndrome. Why they still feel like they don't deserve where they've gotten to or why they think they can't do it.

Kelle: Yeah, you have to take the next step. And listen, this is the step most experts miss. You have to put your future you in charge. So there are many parts of you. Your inner critic is one part. And if you let that part run the show, you'll let fear take over, hold yourself back, keep yourself stuck, and stay exactly where you are.

Nina: The first thing we do with our private clients is build a future version of themselves, a vision of this future version of themselves. It's the part of you that accomplishes everything you want to accomplish in your future. It's being future focused. If you want to do things you've never done, if you want to evolve, raise your self-concept, and truly see what you're capable of, you can't focus on the past and lean on all of your past accomplishments alone.

Kelle: Exactly. You have to look at the future you and tap into that wisdom that she already has. She's already accomplished what you wanna accomplish. She's already nailed that presentation. She's gotten that promotion and she received that raise. She's calm, balanced, confident, and capable.

So visualize, how does she dress? How does she think, act, and feel? How does she carry herself? In what way would she show up in this situation? And then you practice embodying that future version of you. Nina: Yeah, she can help navigate situations when you feel stuck in imposter syndrome, or really in any circumstance, she is just waiting for you when you need her and she's cheering you on all the way because you are her and she is you.

Kelle: So back to that client who won the coveted position and then freaked out when she started wondering if she had made this huge mistake taking the job in the first place. We reminded her of that future version of her that she knew was brilliant and capable, and she always figures it out. She tapped in and not how she was going to do the job, but who she needed to become to be successful in that position. She embodied that future version of her that had already done it.

Nina: Yeah. Bob Dylan says, you don't find yourself, you create yourself.

Kelle: Totally. So now it's your turn. What do you want to create? Imposter syndrome doesn't have to be a problem. And often when you're a high achiever and yes, if you're listening to this, that's you. When you want to push yourself to grow, it'll likely be a part of your path.

Kelle: The next time you're feeling like an imposter, celebrate it. It means that you're pushing boundaries, taking risks, and probably doing something pretty damn incredible. We're going to go so far as to say if you're feeling imposter syndrome, you're likely making change in the world. And listen, we could use more powerful women making positive change.

Nina: Yeah, cheers to that. Yeah. Okay, until next time, embrace that imposter feeling. It might just be your superpower in disguise.

Kelle: Yes, keep going and keep being ambitious-ish. All right, see you next time.

Nina: Hey everyone, if you want more live access to me and Kelle, you have to join our email list.

Kelle: Yes, we’ll come to your email box every Tuesday and Thursday.

Nina: You can ask us questions, get clarity and get coached.

Kelle: We offer monthly free email coaching when you’re on our list and you’re the first to know about trainings, events and other free coaching opportunities.

Nina: Just go to kelleandnina.com. That’s K E L L E and nina.com to sign up.

Kelle: Thank you so much for listening to today’s episode of Ambitious-Ish.

Nina: If you’re ready to align your ambitions with your heart and feel more calm, balanced, and connected, visit https://www.kelleandnina.com/ for more information about how to work with us and make sure you get on our list.

Kelle: See you in the next episode!

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